Purchase, Validate, Examine: Steps & Instruments to Assist Companions Shield In opposition to Counterfeit Cisco Gear


In right this moment’s world, sadly nearly each product – from footwear to luxurious objects, prescribed drugs to electronics – is vulnerable to counterfeiting. The sale of worldwide counterfeit items is estimated to be $250B a yr, with the worldwide IT trade alone representing an estimated $100B in income misplaced to counterfeiters yearly.  Companions and clients who buy Cisco merchandise from approved channels anticipate they’re getting genuine Cisco gear. When counterfeiters try and money in on that belief, the fee to our companions and distributors – potential misplaced income, downtime, and value to switch faux items with real product – could be important.

As a former Cisco associate, I skilled first-hand the chance counterfeit and grey market can create, starting from undercutting reputable offers with impossibly low costs to compromising our clients’ IT with unreliable and unsupported fakes. Since becoming a member of Cisco, I’ve been lending my voice to and dealing throughout the enterprise in an ongoing effort to empower, allow, and help our associate group to assist them defend in opposition to counterfeit and grey market actions.

Cisco is tackling the problem in quite a lot of methods.

Working with Trade

There’s energy in numbers, which is why Cisco is an lively member of organizations just like the Alliance for Grey Market and Counterfeit Abatement and the Worldwide Anti-Counterfeiting Coalition. Taking a united strategy to world Mental Property safety and combating product counterfeiting and piracy permits us to scale and amplify our efforts. Our Model Safety crew additionally collaborates with legislation enforcement and authorities companies with boots-on-the-ground investigations to disrupt counterfeiting operations.

Constructing in Safeguards

Our safeguards to guard in opposition to the counterfeiting of Cisco merchandise spans the whole lifecycle. We construct superior protecting measures into our merchandise beginning with product design and improvement and persevering with all through the manufacturing course of.

Empowering Companions to Shield Themselves

Along with these built-in safeguards, we empower and allow Cisco companions, distributors, and clients with packages and instruments to assist establish counterfeit merchandise and defend your investments.

Take the next steps to make sure you are utilizing real Cisco merchandise.

1. Solely purchase from approved Cisco companions and distributors. Shopping for exterior of approved channels places you and your funding in danger. Software program licenses, warranties, and entitlements usually don’t switch; efficiency and high quality can’t be assured.Knowingly buying grey market Cisco gear has penalties, starting from audits to expulsion from this system.

2. At all times validate the integrity of Cisco units earlier than set up.

3. Contact us for a complimentary well being examine in your current Cisco networking units utilizing simply the serial quantity.

Cisco will proceed to ship improvements and packages to help you in these efforts. We ask that you just be a part of us on this ongoing effort to guard in opposition to counterfeit and grey market commerce by taking these steps and utilizing these instruments.

You’ll be able to find out about joint progress with officers in current information.

In the event you suspect that you just or somebody you realize could also be in possession of counterfeit Cisco {hardware}, report it to the Model Safety workplace instantly.

 

To study extra about Cisco’s efforts,
try our model safety web site.

 


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