Amazon to Purchase iRobot F​or $1.7 Billion



This morning, Amazon and iRobot introduced “a definitive merger settlement underneath which Amazon will purchase iRobot” for US $1.7 billion. The announcement was a shock, to place it mildly, and we’ve barely had an opportunity to digest the information. However having a look at what’s already recognized can nonetheless yield preliminary (if incomplete) solutions as to why Amazon and iRobot wish to group up—and whether or not the merger looks like a good suggestion.


The press launch, like most press releases about acquisitions of this nature, doesn’t embody a lot in the best way of element. However listed here are some quotes:

“We all know that saving time issues, and chores take valuable time that may be higher spent doing one thing that prospects love,” stated Dave Limp, SVP of Amazon Gadgets. “Over a few years, the iRobot group has confirmed its capability to reinvent how folks clear with merchandise which might be extremely sensible and creative—from cleansing when and the place prospects need whereas avoiding widespread obstacles within the residence, to mechanically emptying the gathering bin. Clients love iRobot merchandise—and I am excited to work with the iRobot group to invent in ways in which make prospects’ lives simpler and extra fulfilling.”

“Since we began iRobot, our group has been on a mission to create revolutionary, sensible merchandise that make prospects’ lives simpler, resulting in innovations just like the Roomba and iRobot OS,” stated Colin Angle, chairman and CEO of iRobot. “Amazon shares our ardour for constructing considerate improvements that empower folks to do extra at residence, and I can not consider a greater place for our group to proceed our mission. I’m vastly excited to be part of Amazon and to see what we are able to construct collectively for purchasers within the years forward.”

There’s not a lot to go on right here, and iRobot has already referred us to Amazon PR, which, to be trustworthy, looks like a little bit of a punch within the intestine. I really like (cherished?) so many issues about iRobot—their quirky early historical past engaged on bizarre DARPA tasks and even weirder toys, all the things they completed with the PackBot (and likewise this), and most of all, the truth that they’ve made a profitable firm constructing helpful and inexpensive robots for the house, which is simply…it’s so arduous to do this I don’t even know the place to begin. And no one is aware of what’s going to occur to iRobot going ahead. I’m certain iRobot and Amazon have every kind of plans and guarantees and whatnot, however nonetheless—I’m now nervous about iRobot’s future.

Why this can be a good transfer for Amazon is evident, however what precisely is in it for iRobot?

It appears pretty apparent why Amazon needed to get its arms on iRobot. Amazon has been working for years to combine itself into houses, first with audio programs (Alexa), after which video (Ring), and extra not too long ago some questionable residence robots of its personal, like its indoor safety drone and Astro. Amazon clearly wants some assist in understanding methods to make residence robots helpful, and iRobot can possible present some steerage, with its terribly certified group of extremely skilled engineers. And for sure, iRobot is already properly established in an enormous variety of houses, with model recognition similar to one thing like Velcro or Xerox, within the sense that individuals don’t have “robotic vacuums,” they’ve Roombas.

All these Roombas in all of these houses are additionally accumulating a loopy quantity of knowledge for iRobot. iRobot itself has been moderately privacy-sensitive about this, however it will be naïve to not assume that Amazon sees numerous potential for studying a lot, far more about what goes on in our residing rooms. That is extra regarding, as a result of Amazon has its personal concepts about knowledge privateness, and it’s unclear what it will imply for more and more camera-reliant Roombas going ahead.

I get why this can be a good transfer for Amazon, however I need to admit that I’m nonetheless attempting to determine what precisely is in it for iRobot, in addition to after all that “$61 per share in an all-cash transaction valued at roughly $1.7 billion.” Which, to be truthful, looks like a heck of some huge cash. Often when these sorts of mergers occur (and I’m pondering again to Google buying all these robotics corporations in 2013), the hypothetical enchantment for the robotics firm is that abruptly they’ve a bunch extra sources to spend on thrilling new tasks together with an enormous assist construction to assist them succeed.

It’s true that iRobot has apparently had some bother with discovering methods to innovate and develop, with their largest potential new shopper product (the Terra garden mower) having been on pause since 2020. It might be that massive pile of money, plus not having to fret a lot about development as a publicly traded firm, plus some new Amazon-ish tasks to work on might be purpose sufficient for this acquisition.

My fear, although, is that iRobot is simply going to get utterly swallowed into Amazon and successfully stop to exist in a significant and distinctive method. I hope that the connection between Amazon and iRobot will probably be an exception to this historic pattern. Plus, there may be some precedent for this—Boston Dynamics, for instance, has survived a number of acquisitions whereas retaining its know-how and philosophy roughly impartial and intact. It’ll be on iRobot to very aggressively act to protect itself, and retaining Colin Angle as CEO is an efficient begin.

We’ll be attempting to trace down extra of us to speak to about this over the approaching weeks for a extra nuanced and in-depth perspective. Within the meantime, ensure to provide your Roomba a hug—it’s been fairly a day for little spherical robotic vacuums.

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